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There might be cases you want you cookie Domain value to be something different. Virtual pageviews are handy when your website uses dynamically loaded content.

Pageveiw should be sent only once per actual page view, otherwise, you will end up invalid reports and close-to-zero bounce rates.

The easiest way to do so is to take a quick look on your Tracking ID, found in Property Settings and in you tracking code. To read more about moving from older versions to Universal Analytics, click here.

There are many ways of adding Tracking Code to your website, here we are going to cover the most popular ones.

The easiest way to check it is by visiting your website’s home page.

If it has www, your default URL should also and vice versa. Default URL of your property should match the one set in your View settings unless your view is configured to show a traffic on a specific subdomain only.

Duplicated pageviews are one of the major and most common problems in Google Analytics setup.

Look for more than one pageveiw or events that have been set to present more than once (could be in external js). Although the Default URL of you property doesn’t change the way the data is being collected it is still good to have it set the actual URL of your website.

Default URL-s are used in reporting and In-Page Analytics.

Also, URL defined there will be prepended to the page path you open in your reports (opening them in a new window).

Universal Analytics is a newer version of Google Analytics.

If the website you are working with is from the year 2013 or earlier, you should make sure you are using the new version.

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